Legendary Puma logo: gold puma head

Services · The practice today

Your brand, built into the foundation

Website Creation

Legendary Puma designs and builds custom websites in the San Francisco Bay Area: fast, hand-coded sites where the brand lives in the design system, not in a template skin.

CrossFit San Ramon website displayed on a gold-lit laptop

We build websites the way we used to build brand films: the brand decides everything before the first frame. Colors, type, motion and copy come from one design token system, so every page you add later is automatically on brand.

No page builders, no rented templates. You get a modern codebase (Next.js, the same stack running this site), real performance scores, and a site that a search engine and an AI assistant can both read and cite.

Why does brand-minded website creation matter?

A website is usually the first asset a customer meets, and it either compounds or leaks. A template site is an expense: it looks fine on day one and drifts off brand with every plugin and edit. A brand-minded site is an asset: the identity is encoded in the design system itself, so growth makes it stronger, not messier.

Brand thinking also decides the engineering. When the brand demands speed, the build is static and instant. When the brand demands trust, the copy, schema markup and accessibility carry it. That is why we design and engineer under one roof.

What we do

  • Design systems, not templates

    A token system (color, type, spacing, motion) generated from your identity, enforced in code.

  • Hand-built on modern stacks

    Next.js and React builds with real Lighthouse scores, structured data and answer-engine-ready content.

  • Content migration

    We extract and preserve what your old site got right, including moving whole WordPress sites without losing a URL.

  • Launch without downtime

    Staging review, DNS cutover planning and rollback paths come standard.

Live case studies

  • CrossFit San Ramon

    Next.js + Payload CMS

    Full rebuild and ongoing management of a gym's brand home: Next.js, custom CMS, booking integrations.

    Visit crossfitsr.com

  • legendarypuma.com

    Next.js static export

    This site: a WordPress-era brand archive rebuilt as a hand-managed static Next.js site.

    Visit legendarypuma.com

  • Coach Assistant

    React + Express + Postgres

    A team management app built from zero: rosters, coach notes, invites and draft tools for youth sports coaches.

    Visit coachassistant.io
  • CrossFit San Ramon programs page on a laptop
  • The legendarypuma.com work archive on a laptop

From the archive

Questions we get

What does a Legendary Puma website cost?
Every build is scoped to the brand and the content, so we quote per project after a short call. Tell us what the site must do and we will come back with a fixed scope, not an hourly meter.
Do you build on WordPress?
No. We build hand-coded sites on modern frameworks like Next.js. They are faster, safer and cheaper to run, and they cannot drift off brand the way plugin-heavy WordPress sites do. We do migrate sites off WordPress regularly.
How long does a website take?
A brochure or portfolio site typically ships in two to four weeks including design, content and launch. Larger builds are phased so something real is live early.

Have a project in mind?

Tell us what the asset needs to do. We will come back with a plan.

Start a conversation